Kickstart Your Blog: SEO Storytelling for Bloggers
An important aspect of online marketing is Search Engine Optimization (or SEO for short). SEO is the art of creating content that people are already looking for.
When I first got started in online marketing and affiliate blogging, I would write blogs and create digital products based on topics that I thought were important. While the topics I came up with may have indeed seemed important to me, NO ONE was searching for them. So there was little traffic to my sites, and no sales.
Eventually I learned there was a way to read minds on the internet. And that method is called Search Engine Optimization, or SEO for short. SEO enabled me to stop swimming against the current, and blog about keywords and topics that people are actually searching for!
While today’s article will only skim the surface of Search Engine Optimization, I will give you some basic SEO tips that will make you DANGEROUS! 🙂
What is a Keyword?
So what is a keyword? According to Amy Sanford at Sesame Communications: “A keyword basically just refers to the phrase you want to show up for when searched” You should just think of the “keywords” as a list of services and areas that prospective clients and customers might enter into Google.”
If you have a lifestyle blog business that links to products, for example, your product keywords will include the name of the brand, the make, the model, and the general terms that people use to describe the product without mentioning the actual brand.
Let’s say that for some reason, you’re blogging about Kleenex tissues, and you want to link to a product page on Amazon.com. To get the most SEO juice, appropriate keywords to include in your blog post would be Kleenex, kleenex, and facial tissues. This covers the brand name and the generic name of the product.
Here’s an example of an actual Google Search for a service provider business. As I wrote in my “Leverage Your Blog’s Location” post, you need to mention your position/title, city, neighborhood, and zip code in order to be found by people who are looking for you.
If you’re a chiropractor in Brooklyn or anywhere else, your patient’s ailments will also be keywords that are searched on daily. So make sure to include information on how to prevent these conditions, in addition to how to contact you. Adds Amy Sanford, “You should just think of the ‘keywords’ as a list of services and areas that prospective clients and customers might enter into Google.” Here are actual ailments entered into Google:
This search was actually one I did for myself a few years ago when I had a pinched nerve in my shoulder. I was in a lot of pain, so you can best believe I was searching Google for an immediate solution.
Your clients and customers are the same. They have problems which need solutions, and one of their first research stops will be Google. Find out what people want, give it to them on your blog.
The Five W’s of Journalism
In my blog post Blog Like a Journalist & Get ‘Er Done!, I shared journalist’s tips for writing articles in a timely fashion. Today’s post will focus on the important elements that every journalist or blogger needs in their articles, also known as “The Five W’s”. That’s because most of the W’s are also KEYWORDS!
According to Wikipedia, “’The Five Ws and one H’ are considered basic in information gathering. They are often mentioned in journalism, research, and police investigations. They constitute a formula for getting the complete story on a subject. According to the Five W’s, a report can only be considered complete if it answers these questions starting with an interrogative word.”
- WHO did that?
- WHAT happened?
- WHERE did it take place?
- WHEN did it take place?
- WHY did that happen?
To give a fuller story, some authors also include an “H”, as in “how”, but that question can often be answered with “what”, “when”, or “where”. How something happened isn’t necessarily a keyword, but including that part of a story can make your blog post more interesting to read:
- HOW did it happen?
- HOW many?
- HOW much?
SEO Storytelling for Bloggers
Here’s a short example of SEO Storytelling:
My friend just got tickets to see a concert next year.
While this story tells us something, it doesn’t tell us that much, and it’s kind of boring.
My friend Kimra Luna just bought 12 tickets to see Adele perform at New York City’s Madison Square Garden in September 2016. Kimra’s “Be True Brand You” online course made over $750K, and she’s excited to share her success by treating her friends and family to a night with Adele.
- WHO: Kimra Luna, Adele
- WHAT : Bought tickets to Adele’s concert
- WHERE: New York City, Madison Square Garden
- WHEN: September 2016
- WHY: Kimra loves Adele
- HOW: The success of Kimra’s “Be True Brand You” online course made it possible for her to purchase 12 tickets
SEO and Storytelling KEYWORDS:
My friend Kimra Luna just bought 12 tickets to see Adele perform at New York City’s Madison Square Garden in September 2016. Her “Be True Brand You” online course raised over $750K, so she’s excited to share her success by treating her friends and family to a night with Adele.
The SEO keywords are highlighted in black. The storytelling details are highlighted in purple. While the storytelling details aren’t SEO keywords, including them adds some sizzle to your story.
Using SEO in this way may appear to be simple name dropping, but by including these specific elements in your storytelling, your blog posts become more interesting, and easier to find.
If you are ready to Kickstart Your Blog in 2016, check out Pajama Affiliates for the best damn step-by-step blogging course!
Source: Amy Sanford, Sesame Communications: http://www.sesamecommunications.com/blog/what-is-a-keyword/